Merchandising (SM HYPERMARKET & HENRY SY): SM HYPERMARKET

"SM Hypermarket"

Industry: Retailing

Founded: 1998

Founder: Henry Sy, Sr.

Headquarters: Pasay, Philippines

Is a chain of hypermarkets in the Philippines established by the Sy family in the late 1990s.
As of May 15, 2010, 4 Makro stores in the Philippines have been converted to SM Hypermarket stores: the first SM Hypermarket branch outside Metro Manila opened in Iloilo City on October 23, 2010; on December 7, 2010, the Mabalacat branch of Makro closed and reopened as SM Hypermarket; the Sucat-East Service Road branch of Makro also closed and reopened as an SM Hypermarket store in 2012; while the Alabang-Zapote Roadbranch of Makro closed and reopened as an SM Hypermarket store on March 29, 2012.
SM Hypermarket is a new business entity of the SM Group of Companies, which has been successful in offering the convenience of a first-rate indoor wet market, food and general merchandise store. SM Hypermarket provides one-stop shopping convenience especially designed to meet the growing needs of shoppers.

ATTRACTIONS

All stores have modern, spacious facilities, customer friendly display racks and more than 40 check-out lanes.
At SM Hypermarket, one can find Food, Fresh and Frozen items that you buy from a supermarket and General Merchandise products that one can buy from a department store.
SM Hypermarket also offers other services such as bills payment, foreign exchange, package counters, gift wrapping, delivery services, wholesale transactions and paging systems - all designed to make shopping with us worth the time, money and effort.
SM Hypermarket has in-store promotions that make shopping with an exciting experience - “Shop & Win” raffle, “Big Shoppers, Win More” roulette game, “Super Chefs, Super Treats” cooking activity, Bi-monthly mailers, Value Packs and Consignor’s Free Gift Promotions.

CONVERSION OF MAKRO TO SM HYPERMARKETS

Robert Kwee, executive vice-president of SM Hypermarkets, said Makro outlets in Makati and Novaliches would be turned into hypermarkets by the end of September and in the last quarter, respectively.
"Sales doubled after we converted our Mandaluyong branch into a hypermarket. We have already closed Makati and Novaliches, reducing the group’s total Makro branches to 12 outlets," Mr. Kwee said.
But Jose T. Sio, chief financial officer of SM Investments Corp., the listed holding firm of the Sy family, said the mall, banking, and property conglomerate won’t sell its shares in the Dutch-German chain of warehouse clubs,
The SM group is just not comfortable in certain Makro locations, he said.

BRANCHES